{"title":"Flora \u0026 Curl Strengthen Me. Collection","description":"\u003cdiv class=\"wrapper wrapper--no-pad content-area--outer flex f-a-center f-j-center text-align-center\"\u003e\n\u003cdiv class=\"content-area\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cdiv class=\"wrapper wrapper--s content-area--outer flex f-a-center f-j-center text-align-center\"\u003e\n\u003cdiv class=\"content-area\"\u003e\n\u003cp class=\"global-hero__subtitle fnt--third\"\u003eFor stronger strands and length retention. Infused with nutrient-rich Baobab, Marula, and Broccoli Seed Oils and powered by plant-derived proteins, our anti-breakage range helps reduce breakage, boost curl resilience, and supports overall length retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"flora-curl-restorative-shampoo-baobab-marula-300ml","title":"Flora \u0026 Curl Restorative Baobab Marula Shampoo 300ml","description":"\u003cdiv class=\"product-subtitle\"\u003e\n\u003cdiv class=\"product-subtitle\"\u003e\u003cstrong\u003eA protein-rich, botanical cleanser that restores strength to curls\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-subtitle\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003eNourish fragile strands from root to tip with this botanically-infused strengthening shampoo. Crafted with aloe vera and plant-powered vegetable proteins, this cleanser works to gently remove buildup while reinforcing weak, damaged hair.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eEvery wash delivers a blend of hydration and strength, helping to rebuild resilience, reduce breakage, and prep your curls for styling with renewed vitality.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIdeal for curls that need both a fresh start and a fortifying lift, this formula leaves your hair feeling cleaner, softer, and looking stronger and more resilient.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBenefits: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleanses while caring for weak curls\u003c\/li\u003e\n\u003cli\u003eInfused with plant-based proteins to support hair’s natural strength\u003c\/li\u003e\n\u003cli\u003eSuitable for curls needing gentle strengthening care\u003c\/li\u003e\n\u003cli\u003eWorks on all curl types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Flora \u0026 Curl","offers":[{"title":"Default Title","offer_id":54203381350739,"sku":"5060627510844","price":22.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/9399\/9187\/files\/Baobab-Marula-Restorative-Shampoo-for-curly-wavy-and-coily-black-afro-hair-by-Flora-Curl-Haircare_500x_fcf69c9e-8fa3-4fbd-a415-3bb81a301847.png?v=1783186380"},{"product_id":"flora-curl-bonding-mask-strengthen-me-baobab-marula-300ml","title":"Flora \u0026 Curl Strengthen Me Baobab Marula Bonding Mask 300ml","description":"\u003cdiv class=\"product-subtitle\"\u003e\n\u003cdiv class=\"product-subtitle\"\u003e\u003cstrong\u003eFlora \u0026amp; Curl's bond-building, botanical curl mask that is clinically proven to strengthen damaged curls by up to 4 times*.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-subtitle\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-subtitle\"\u003eStrengthen fragile curls from within with this intensive, plant-powered bonding treatment. Infused with FibreHance™, a clinically proven active that penetrates the hair fiber, this mask helps fortify brittle strands and rebuild internal structure - resulting in visibly stronger, more resilient curls.\u003cbr\u003e\u003cbr\u003ePerfect for all curls that are in need of that extra TLC, it delivers deep nourishment while boosting natural elasticity and resistance to breakage. With consistent use, curls feel stronger, bouncier, and visibly healthier.\u003c\/div\u003e\n\u003cdiv class=\"product-subtitle\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-subtitle\"\u003e\n\u003cdiv class=\"product-tabs__header\" data-tabs=\"\"\u003e\n\u003cdiv class=\"product-tabs__heading is-active\" data-tab-heading=\"\" data-class-change='[\n                {\n                  \"on\": \"click\",\n                  \"class\": \"is-active\",\n                  \"target\": \"this\",\n                  \"method\": \"add\"\n                },\n                {\n                  \"on\": \"click\",\n                  \"class\": \"is-active\",\n                  \"target\": \"product-tabs__heading:not(this)\",\n                  \"method\": \"remove\"\n                },\n                {\n                  \"on\": \"click\",\n                  \"class\": \"hide\",\n                  \"target\": \".product-tabs__content-benefits\",\n                  \"method\": \"remove\"\n                },\n                {\n                  \"on\": \"click\",\n                  \"class\": \"hide\",\n                  \"target\": \".product-tabs__content:not(.product-tabs__content-benefits)\",\n                  \"method\": \"add\"\n                }\n              ]'\u003eBenefits:\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rte rte--xs product-tabs__content product-tabs__content-benefits\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eReinforces hair\u003c\/strong\u003e\u003cem\u003e\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cstrong\u003estructure\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ewith a concentrated blend of baobab and marula oils, ideal for restoring strength to damaged curls\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClinically tested\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eto make curls up to 4x more resistant to breakage, helping to protect against damage from heat and chemical styling\u003cspan\u003e \u003c\/span\u003e\u003cem\u003e—\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003efor curls that look stronger and healthier *.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFortifies hair fiber\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto reduce breakage, while improving elasticity and resilience from root to tip\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRestorative formula\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ehydrates and revives dull, fragile curls, leaving them soft, bouncy, and manageable.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWorks on all curl types!\u003cem\u003e\u003cbr\u003e\u003cbr\u003e*Based on laboratory testing of natural textured hair treated with the mask compared to untreated hair using cyclic fatigue testing. Results may vary depending on hair type and usage.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Flora \u0026 Curl","offers":[{"title":"Default Title","offer_id":54203408384339,"sku":"5060627510837","price":26.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/9399\/9187\/files\/Baobab-Marula-Restorative-Bonding-Mask-for-curly-wavy-and-coily-black-afro-hair-by-Flora-Curl-Haircare_500x_85540488-7f48-4263-b150-896e34e0398f.webp?v=1783186672"},{"product_id":"flora-curl-restorative-conditioner-baobab-marula-300ml","title":"Flora \u0026 Curl Baobab Marula Restorative Conditioner 300ml","description":"\u003cdiv class=\"product-subtitle\"\u003e\n\u003cdiv class=\"product-subtitle\"\u003e\u003cstrong\u003eA protein-rich, botanical conditioner that restores strength to curls.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-subtitle\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-price-reviews flex f-a-center f-j-between\"\u003e\n\u003cdiv class=\"price-area\"\u003e\n\u003cp class=\"product-prices flex f-a-center\" data-product-prices=\"\"\u003e\u003cspan\u003eRevitalise and support weak curls with this botanical conditioner.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eInfused with broccoli seed oil and enriched with plant-based proteins, it helps improve curl strength and resilience, leaving delicate, damage-prone curls feeling smoother and more manageable.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIts lightweight formula absorbs easily, helping to support the feel of healthier, stronger curls over time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-tabs__header\" data-tabs=\"\"\u003e\n\u003cdiv class=\"product-tabs__heading is-active\" data-tab-heading=\"\" data-class-change='[\n                {\n                  \"on\": \"click\",\n                  \"class\": \"is-active\",\n                  \"target\": \"this\",\n                  \"method\": \"add\"\n                },\n                {\n                  \"on\": \"click\",\n                  \"class\": \"is-active\",\n                  \"target\": \"product-tabs__heading:not(this)\",\n                  \"method\": \"remove\"\n                },\n                {\n                  \"on\": \"click\",\n                  \"class\": \"hide\",\n                  \"target\": \".product-tabs__content-benefits\",\n                  \"method\": \"remove\"\n                },\n                {\n                  \"on\": \"click\",\n                  \"class\": \"hide\",\n                  \"target\": \".product-tabs__content:not(.product-tabs__content-benefits)\",\n                  \"method\": \"add\"\n                }\n              ]'\u003eBenefits:\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rte rte--xs product-tabs__content product-tabs__content-benefits\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eReinforces hair\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eusing fortifying botanical extracts like Baobab Oil and Marula, helping to prevent breakage and promote stronger strands\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRestores bounce and elasticity\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto dry, brittle curls, helping to rebuild the hair’s natural strength and bounce\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrengthening formula deeply nourishes\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003edamage caused by heat styling, coloring, and environmental stressors\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFortifying blend\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ehelps strengthen fragile strands while detangling and softening for easier manageability\u003c\/li\u003e\n\u003cli\u003eMade for all curl types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Flora \u0026 Curl","offers":[{"title":"Default Title","offer_id":54203458224467,"sku":"5060627510820","price":22.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/9399\/9187\/files\/Baobab-Marula-Restorative-Conditioner-for-curly-wavy-and-coily-black-afro-hair-by-Flora-Curl-Haircare_500x_68bafb63-4093-4154-804b-5f5094f1cd1b.png?v=1783188124"},{"product_id":"flora-curl-restorative-serum-strengthen-me-baobab-marula-100ml","title":"Flora \u0026 Curl Strengthen Me Baobab Marula Restorative Serum 100ml","description":"\u003cdiv class=\"product-subtitle\"\u003e\n\u003cdiv class=\"product-subtitle\"\u003e\n\u003cdiv class=\"product-subtitle\"\u003e\n\u003cdiv class=\"product-subtitle\"\u003e\u003cstrong\u003eA strengthening serum to fortify strands throughout the week\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-subtitle\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-price-reviews flex f-a-center f-j-between\"\u003e\n\u003cdiv class=\"price-area\"\u003e\n\u003cdiv class=\"product-description rte\"\u003e\n\u003cp\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003eThis potent serum is botanically formulated to help you retain length.\u003cbr\u003e\u003cbr\u003eFortify and support your curls with this multi-tasking oil, carefully blended with botanically fortifying oils to care for worn out strands.\u003cbr\u003e\u003cbr\u003eEnriched with broccoli seed, avocado, and castor oils, it helps promote stronger and more resilient curls by reducing hair breakage as a result of daily styling and manipulation.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-tabs desktop-only\"\u003e\n\u003cdiv class=\"product-tabs__header\" data-tabs=\"\"\u003e\n\u003cdiv class=\"product-tabs__heading is-active\" data-tab-heading=\"\" data-class-change='[\n                {\n                  \"on\": \"click\",\n                  \"class\": \"is-active\",\n                  \"target\": \"this\",\n                  \"method\": \"add\"\n                },\n                {\n                  \"on\": \"click\",\n                  \"class\": \"is-active\",\n                  \"target\": \"product-tabs__heading:not(this)\",\n                  \"method\": \"remove\"\n                },\n                {\n                  \"on\": \"click\",\n                  \"class\": \"hide\",\n                  \"target\": \".product-tabs__content-benefits\",\n                  \"method\": \"remove\"\n                },\n                {\n                  \"on\": \"click\",\n                  \"class\": \"hide\",\n                  \"target\": \".product-tabs__content:not(.product-tabs__content-benefits)\",\n                  \"method\": \"add\"\n                }\n              ]'\u003eBenefits\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rte rte--xs product-tabs__content product-tabs__content-benefits\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePotent blend\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ethat is enriched with natural broccoli seed, avocado, and castor oils\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReinforces your strands\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ewith a powerful blend of baobab and marula oils, strengthening strands against breakage and split ends\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeals in moisture\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto rebuild dry, damaged curls while providing a smooth, glossy finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSupports long-term strand strength\u003c\/strong\u003e, helping hair look and feel healthier and more resilient over time\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFortifying treatment oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eenhances curl definition while protecting against environmental damage and heat exposure\u003c\/li\u003e\n\u003cli\u003eWorks on all curl types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Flora \u0026 Curl","offers":[{"title":"Default Title","offer_id":54204388016467,"sku":"5060627510868","price":22.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/9399\/9187\/files\/Baobab-Marula-Restorative-Serum-for-curly-wavy-and-coily-black-afro-hair-by-Flora-Curl-Haircare_500x_6fcee76d-9620-4bd4-bfd4-64d08eaa166d.webp?v=1783198226"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/9399\/9187\/collections\/The-Complete-Strengthening-Bundle-for-curly-wavy-and-coily-black-afro-hair-by-Flora-Curl-Haircare-4_500x_5b6e5396-e9c5-48ba-a6ed-b79404983707.webp?v=1785684482","url":"https:\/\/curlhop.com\/collections\/flora-curl-hydrate-me-collection-copy.oembed","provider":"Curlhop","version":"1.0","type":"link"}