Results:

9% increase in strength after one use
65% less force required to comb
80% less force required to detangle
5x increase in curl durability

Collection Information:

All products in the Classic Collection are sulfate-free, paraben-free, and free from harmful chemicals. The collection enhances and defines curly and coily hair while conditioning and adding shine.

Leave-In vs Detangling Conditioner:

Both the As I Am Leave-In Conditioner and the As I Am Detangling Conditioner help with hydration and manageability, but they serve slightly different purposes.
The Leave-In Conditioner is a lightweight, no-rinse formula that preps the hair before styling. It enhances curl pattern, retains moisture, and keeps curls soft and defined throughout the day.

The Detangling Conditioner is designed for in-shower use and provides excellent slip to ease out knots and reduce breakage. It offers light conditioning and can be rinsed out or used as a leave-in for fine hair types.

Key Ingredients:

Shea Butter – Deeply moisturizes and conditions the hair. Reduces frizz and promotes strength, offering protection against environmental damage. Its natural properties also add shine, soothe the scalp, and minimize breakage.
Coconut Oil – Hydrates and adds shine. Reduces protein loss to strengthen hair shafts and improve scalp health through its antimicrobial properties.

What Coconut Oil Does for Your Hair?

Coconut oil helps reduce protein loss, strengthen strands, and lock in moisture — making it especially beneficial for curly, coily, and dry hair types. Its natural fatty acids penetrate the hair shaft to prevent breakage, enhance shine, and nourish the scalp. That’s exactly why the As I Am Coconut Collection (Classic Collection) was created — to deliver deep hydration and strength through curl-friendly, science-backed formulas.

Ingredients

Aqua / Water / Eau, Cetearyl Alcohol, Cetyl Alcohol, Cocos Nucifera (Coconut) Fruit Extract, Phyllanthus Emblica Fruit Extract, Beta Vulgaris (Beet) Root Extract, Phytosterols, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Glycerin, Pyrus Malus (Apple) Fruit Extract, Citrus Limon (Lemon) Peel Extract, Saccharum Officinarum (Sugarcane) Extract, Betaine, Behentrimonium Methosulfate, Stearamidopropyl Dimethylamine, Citric Acid, Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Polyacrylamide, Fragrance / Parfum, Anise Alcohol, Coumarin, Limonene.

FIS: 234-151-P

Cleanse your hair with Curl Clarity Shampoo or Coconut CoWash, then gently towel dry. Apply As I Am Leave-In Conditioner generously to damp hair. Use your fingers or a wide-tooth comb to distribute evenly and detangle with care. Style as desired and air dry or diffuse for added volume.

Recommended Use: Use after the Coconut CoWash for a hydrating cleanse, or pair with the Curl Clarity Shampoo for a clarifying reset. It’s the perfect base before styling products such as Curling Jelly or Twist Defining Cream.