Benefits & Highlights

• Gently cleanses without drying the scalp
• Strengthens hair up to 124%
• Improves hair moisture by up to 21%
• Reduces shedding and supports healthy hair growth
• Improves wet detangling and ease of combing
• Helps protect the scalp’s natural barrier
• No protein overload
• Odor free and fragrance free

Notes

• Powered by Water + Sub-Micron Technology for deeper ingredient penetration
• Helps strengthen the scalp’s protective barrier
• Suitable for color-treated and chemically processed hair
• Developed in As I Am’s US-based science laboratory
• Packaged with sustainability in mind

Key Ingredients

• Forbidden Black Rice to strengthen hair and protect the scalp
• Biotin to support keratin production
• Saw Palmetto to reduce shedding and thinning
• Ceramides to reinforce damaged strands
• Copper Tripeptide to promote thicker, fuller hair
• Inositol to reduce excessive hair fall

Full Ingredients

Aqua/Water/Eau, Lauramidopropyl Hydroxysultaine, Betaine, Sodium Chloride, Oryza Sativa (Rice) Extract, Ceramide NP, Biotin, Phytosterols, Inositol, Copper Tripeptide-1, Serenoa Serrulata Fruit Extract, Sodium Salicylate, Polyquaternium-10, Citric Acid, Ethylhexylglycerin, 1,2-Hexanediol, Potassium Sorbate, Sodium Benzoate.

Wet hair thoroughly. Adjust the nozzle and apply the shampoo directly to the scalp section by section. Gently massage to activate the micellar flash foam and distribute through the hair. Rinse thoroughly and follow with As I Am Rice Water Conditioner.