Strengthening & Moisturizing Shampoo for Hair & Scalp

As I Am Rosemary Shampoo is a sulfate-free shampoo designed to effectively cleanse the hair and scalp while helping maintain moisture, strengthen the hair, and support a balanced scalp pH.

Its formula combines Rosemary Oil, Peppermint Oil, Ceramide NP, and Copper Tripeptide-1, alongside skincare-inspired ingredients that help support the scalp’s protective barrier. It creates a rich lather, provides excellent slip, and leaves the scalp feeling fresh and refreshed.

Key Benefits

• Strengthens hair, with clinical testing showing up to a 2% improvement in hair strength.
• Moisturizes hair by up to 24%.
• Increases scalp moisturization by up to 77%.
• Reduces scalp water loss by 12%.
• Helps balance the scalp’s pH.
• Improves detangling by up to 53%.
• Helps support the scalp’s protective barrier.
• Thoroughly cleanses while helping maintain the hair’s moisture.
• Provides rich, satisfying lather and a refreshing cooling sensation.

Clinical Results

In a clinical trial:

• 100% of participants agreed that their hair felt thoroughly cleansed after using the shampoo.
• 100% agreed that the shampoo had good foaming properties.
• 82% reported that their hair felt stronger after use.
• The shampoo also received positive feedback for its slip and detangling properties. One participant described it as the first shampoo they had used in seven years of wearing their natural hair that provided noticeable slip without requiring a pre-poo or co-wash.

Rosemary & Peppermint for a Refreshed Scalp

• Rosemary Oil is traditionally associated with supporting a healthy scalp and good circulation. The formula uses sub-micron technology, which breaks ingredients down into ultra-small particles to support faster absorption and deeper penetration.
• Peppermint Oil provides a naturally refreshing, cooling sensation and can help soothe the feeling of scalp itchiness and discomfort.

Does It Cause Buildup? According to As I Am, the collection's sub-micron technology allows ingredients to penetrate the hair and scalp rather than remaining on the surface and contributing to product buildup. As with any shampoo, however, the need for occasional clarifying depends on your routine, styling products, and washing frequency.

The shampoo contains no added synthetic fragrance. Its naturally refreshing scent comes from Rosemary and Peppermint Oils, creating a fresh, invigorating experience with a noticeable cooling sensation during use.