Skip to content





As I Am So Much Moisture Hydrating Lotion 237ml
Sold out

A deeply hydrating, glycerin-rich lotion that delivers intense moisture to dry, textured hair. Designed to soften, revitalize, and enhance natural curl patterns while promoting elasticity and shine. Ideal for curls and coils in need of deep hydration and manageability.

Pairs perfectly with: As I Am Coconut Cowash, As I Am Curl Clarity Shampoo, As I Am DoubleButter Cream
Use it after washing or whenever you need extra moisture
Sulfate free | Paraben free | Silicone free | Mineral oil free | Petrolatum free | Phthalate free | Drying alcohol free
Bottle of 'As I Am' Classic So Much Moisture lotion on a white background
As I Am So Much Moisture Hydrating Lotion 237ml
Tax included. Shipping calculated at checkout.

Pickup available at

View store information

As I Am So Much Moisture Hydrating Lotion 237ml

Notes

Provides deep, long-lasting hydration
Softens hair and enhances curl definition
Improves scalp health and elasticity
Helps reduce dryness and breakage

Ingredients

Key Ingredients

Shea Butter: Deeply moisturizes and conditions, reducing frizz and strengthening hair while adding shine and protection against environmental stress.
Coconut Oil: Hydrates, smooths, and strengthens the hair shaft while improving scalp health with antimicrobial properties.

Ingredients:

Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Juice, Royal Jelly, Lavandula Angustifolia (Lavender) Flower Extract, Equisetum Hiemale Extract, Urtica Dioica (Nettle) Extract, Salvia Officinalis (Sage) Leaf Extract, Citrus Grandis (Grapefruit) Seed Extract, Cetyl Alcohol, Cetearyl Alcohol, Behentrimonium Methosulfate, Citric Acid, Caprylyl Glycol, Phenoxyethanol, Fragrance/Parfum, Potassium Sorbate, Dimethyl Stearamine, Anise Alcohol, Coumarin, Limonene.

FIS: 231-131-BF1

How to use

For undefined textured styles (afros, pony puffs, frohawks): Pump into palms and massage throughout clean, conditioned hair. Apply near the scalp to add fullness and minimize shrinkage.

For defined coil styles: Cleanse with Coconut Cowash or Curl Clarity Shampoo and apply Leave-In Conditioner. Distribute a small amount of So Much Moisture Hydrating Lotion evenly throughout damp hair, then follow with a Twist Cream or Gel to set the curl pattern. Use sparingly for daily hydration. Reapply as needed to the top layers of dampened hair.

Tips: Vegetable glycerin draws moisture from the air and binds it to the hair shaft for lasting softness. Use lightly for defined curls and more generously for voluminous, natural textures. Overuse may cause tackiness—apply gradually for best results. Pair with DoubleButter Cream to lock in moisture and enhance softness.

Carbon-neutral shipping on all orders
Eco-friendly packaging