Difference Between Coconut DoubleButter Cream and Twist Defining Cream:

As I Am DoubleButter Cream

Purpose: Intense moisture and softness for dry, dull, or brittle hair
Texture & Use: Rich, buttery, leave-in cream; primarily a moisturizer, not a styling product
Key Benefits: Seals in moisture, leaves hair soft, pliable, shiny; ideal for daily use
Best For: Moisturizing dry curls and coils, protective styles, refreshing twist-outs

As I Am Twist Defining Cream

Purpose: Styling cream to define twists, braids, and other set styles
Texture & Use: Creamy, slightly more hold than DoubleButter; applied to damp hair before twisting or braiding
Key Benefits: Defines and holds twist-outs and braid-outs, reduces frizz, moisturizes while shaping style
Best For: Creating and maintaining twist-outs, braid-outs, or defined curl sets

Performance & Benefits

Increases hair moisture by 23%
Hydrates dry hair and prevents shedding or thinning
Enhances curl and coil definition
Reduces frizz and shrinkage
Adds light-to-medium hold without flaking
Leaves hair soft, shiny, and manageable

Key Ingredients and Benefits

Shea Butter: Deeply moisturizes and conditions hair. Reduces frizz and promotes strength, offering protection against environmental damage. Its natural properties also add shine, soothe the scalp, and minimize breakage.
Coconut Oil: Hydrates and adds shine. Reduces protein loss to strengthen hair shafts. Its antimicrobial properties improve scalp health.

Ingredients

Aqua/Water/Eau, Glycerin, Acetamide MEA, Betaine, Helianthus Annuus (Sunflower) Seed Oil, Ricinus Communis (Castor) Seed Oil, Cocos Nucifera (Coconut) Oil, Butyrospermum Parkii (Shea) Butter, Carbomer, Phytosterols, Aminomethyl Propanol, Cocos Nucifera (Coconut) Fruit Extract, Phyllanthus Emblica Fruit Extract, Beta Vulgaris (Beet) Root Extract, Citrus Reticulata (Tangerine) Fruit Extract, Ceteareth-25, Laureth-23, TBHQ, Sodium Benzoate, Caprylyl Glycol, Phenoxyethanol, Fragrance/Parfum, Coumarin, Anise Alcohol, Limonene, Linalool

FIS: 249-94-G

Prepare Hair: Use after cleansing and conditioning. Do not towel dry or blot hair after the final rinse. Apply Leave-In Conditioner: Apply As I Am Leave-In Conditioner liberally to help prevent flaking once hair is dry. Apply Twist Defining Cream: Apply to detangled hair while wet, in small sections from root to tip, then twist. Spray with water if hair begins to dry before finishing.

Dry Hair: Air dry for best results. A hood dryer on low is optional.

For Twist-Outs: Undo twists and separate only after hair is completely dry. For added moisture, use As I Am Moisture Milk or DoubleButter Cream as needed.

Optional Shingling: For shingling, comb through section-by-section on soaking wet, detangled hair. Dry thoroughly before fluffing and separating for style.

Styling Tips: Twist hair soaking wet for tight definition; twist damp hair for fullness and elongation. Leave ½"–¾" untwisted at ends and coil around your finger for neat tips. Arrange twists in desired direction for your finished style. Brick-layering twists minimizes scalp exposure. Gently separate or finger-fluff twists for volume. Refresh dry sections by dampening and re-twisting. Always secure hair under a satin bonnet while sleeping to prevent damage.

Recommended Routine: Cleanse with Coconut Cowash to gently prep strands. Apply over the Coconut Leave-In Conditioner for well-defined, moisturized twists. Layer with Moisture Milk or DoubleButter Cream for added hydration and shine.