4OCEAN Certified: For every shampoo or conditioner bar, 4ocean pulls the equivalent of one shampoo bottle’s worth of plastic from the world's oceans, rivers, and coastlines.

Active ingredients: Purple Toning Shampoo Bar

Sodium Cocoyl Isethionate, Glycerin, Sodium Methyl Cocoyl Taurate, Water/Aqua/Eau, Hydrogenated Castor Oil, Fragrance (Parfum), Guar Hydroxypropyltrimonium Chloride, Biotin,
Amyl Cinnamal, Citronellol, Geraniol, Limonene, Linalool, Linalyl acetate, Pelargonium Graveolens Flower Oil, Terpineol, Acid Violet 43 (CI 60730)

Purple Toning Conditioner Bar

Cocos Nucifera (Coconut) Oil, Cetearyl Alcohol, Behentrimonium Methosulfate, Helianthus Annuus (Sunflower) Seed Oil, Fragrance (Parfum), Lauryl Laurate, Butyrospermum Parkii (Shea) Butter, Guar Hydroxypropyltrimonium Chloride, Amyl Cinnamal, Citronellol, Geraniol, Limonene, Linalool, Linalyl acetate, Pelargonium Graveolens Flower Oil, Terpineol, Acid Violet 43 (CI 60730)

How to neutralize unwanted brassiness: Wet hair & shampoo bar, then "paint" on from lengths to ends for even toning. Massage into a lather; let sit for 1-3 minutes for desired toning intensity. Rinse & repeat as needed. You can also use it as a leave-in conditioner.

How to achieve salon-quality results: Wet your hair; rub bar between hands into a rich lather or “paint” directly onto your scalp. Massage with fingertips, then rinse & repeat as desired.