4 Reasons Why Millions are Switching to Kitsch Strengthening Rice Water Protein Shampoo

1. Strengthening
Hydrolyzed rice protein contains concentrated amino acids that help reinforce the hair fiber — leaving strands looking and feeling healthier.

2. Targeted Support
Hydrolyzed rice protein works differently than peptide-based botanicals by delivering protein that attaches to weak spots along the cuticle, helping to fortify hair to prevent damage and promote a healthy appearance.

3. Shine Enhancement
Hydrolyzed rice protein forms a lightweight, flexible film that helps smooth the cuticle and improve shine.

4. Balancing
Too much moisture can lead to limp or overly soft hair. A protein-rich shampoo like our Kitsch Strengthening Rice Water Shampoo can help restore balance.

All trademarked ingredients referenced under license; copy points reflect the supplier-approved claims.

*when using approx 0.032 oz per wash

Disclaimer: Packaging received may vary from packaging shown.

Leaping Bunny Certified: The Leaping Bunny Logo is the only internationally recognized symbol guaranteeing consumers that no new animal tests were used in the development of any product displaying it.

Rice Tein NPNF ®
Clinically tested to instantly promote natural shine in 1 use, while effectively binding to hair to promote healthy appearance and boost volume in 5 uses.1

Sodium Cocoyl Isethionate & Sodium Methyl Cocoyl Taurate
Combine for a sulfate-free cleansing system that creates a creamy lather while helping hair feel soft and refreshed

Glycerin
Helps support moisture balance while cleansing

Sodium Cocoyl Isethionate, Glycerin, Sodium Methyl Cocoyl Taurate, Hydrogenated Castor Oil, Water/Aqua/Eau, Fragrance (Parfum), Hydrolyzed Rice Protein, Guar Hydroxypropyltrimonium Chloride, Citral, Citrus Aurantium Bergamia Peel Oil, Lavandula Oil/Extract, Limonene, Linalool, Linalyl Acetate Vanillin, Iron Oxides (CI 77499, CI 77492, CI 77491)3

3Natural Color

How to achieve salon-quality results: Wet your hair; rub bar between hands into a rich lather or “paint” directly onto your scalp. Massage with fingertips, then rinse & repeat as desired.